четвъртък, 3 май 2012 г.

WIPO Magazine 2/2012

В брой две на WIPO Magazine може да откриете слудните теми:
  • Publishers: the Midwives of Literature – Richard Charkin, Executive Director of Bloomsbury Publishing, the home of Harry Potter books and countless other bestsellers, shares his views about the opportunities and challenges confronting the publishing industry.
  • Understanding Copyright – A Life Skill – considers the importance of copyright education and offers some practical advice on how to set up an effective copyright education program.
  • Uncorking Georgia’s Winemaking Potential – Georgia is home to over 500 indigenous grape varieties. This article examines what is being done to realize the country’s enormous winemaking potential.
  • Panama: Three Marks for Development – how WIPO is supporting small producers in Panama to build their brands and add value to their products.
  • The Evolution of Technology Markets: Separating Fact from Fiction – Open innovation is often held up as a major change in the innovation landscape. But what evidence is there to support this? This article takes a closer look at the data and reflects on the role of technology markets in encouraging open innovation practices.
Also in this issue:
  • Hiriko: Making Urban Mobility Sustainable – With urban population set to rise to 4.9 billion by 2030, the Hiriko, the world’s first sustainable urban vehicle offers a way for cities to ease urban congestion and reduce their carbon footprint.
  • Chile Reforms R&D Law – reports on the recent evolution of Chile’s innovation landscape.
  • UEFA’s Battle for its Brand – considers how European’s soccer’s governing body goes about protecting one of the world’s well-known brands.
English version

In WIPO Magazine 2/2012 you can be find the following topics: